Get Your Business Seen!

Have you sent out a Facebook post on your business page this week and wondered how (with so many followers) only a few people have responded to it?

How can our own friends and family react to posts about cats skiing down a mountain yet not support us with a reaction or nice comment? Before you start to wonder if you need some more friends, it isn’t always the way it appears! As we all know, Facebook has changed the way we view and are viewed. Yes there are ways we can increase our reaches – Love instead of Like, put a Comment on, but these still don’t get us out there enough!

Since launching our business page we have learnt a lot. Like the old phrase goes….’You get what you pay for’! Facebook ads are probably the best shot, but marketing budgets are tight for all of us and it can sometimes feel like a finger in the air job when selecting the audience reach! We have sat through webinars, vowed to post nothing but videos and scratched our heads while we have tried to make sense of the analytics. It all points to the same thing….we need specific advertising – targeting the RIGHT people in the RIGHT place at the RIGHT time!

We started off throwing most of our budget into large advertising platforms. One particular ‘mummy site’ promised us the world would see us and his wife would click on us. Hmm, not quite!

Now we advertise on the right platforms for us. We use social media of course, but we don’t RELY on it. We use places that our TARGET MARKET are at.

We have set up Partycloud to make finding parties easy, but we have also set it up with supporting local businesses at the core. The great thing about advertising on here is you hit your target market straight away and hopefully get found amongst other searches too! The first 6 months of Partycloud has been a huge success and we have learnt valuable lessons already.

To have a successful business, marketing must be one of THE most important parts to a business plan, but one we all can so easily leave to social media because its easy and free. That is why we have invested heavily into our wonderful new website! We have used the most up to date technology, the best imagery and not scrimped on any of the 345 pages that have been created. We want to showcase amazing local business the way you deserve. We don’t charge a fortune for our stunning adverts, our ethos is we make it affordable for all budgets – big or small.

We will still promote your social media pages by ‘loving’ your posts. We will follow each and every one of our suppliers - all we ask is you repay the favour on our pages! Just one thing…..we won't ‘love’ any cats on skiis. Only dogs, we can’t say no to dogs! x